How to Advertise Your Business on Whatsapp Status

This strategy can be applied to all forms of social media organic advertisement.

But unlike other forms of social media advertising, advertising on your WhatsApp status gives you the ability to properly control people’s attention.

WhatsApp status is more private than other social media timelines.

Because they can see the next person’s status, they must first consume your status—unless they click off to view another one.

Before you start advertising on your status, you must first think of your audience—those who have been viewing your status.

Their interest is paramount because you want to first grab their attention with what they care about before selling to them. This is what I call Socia-vertising. Your status needs to be social enough for them to want to proceed to the next slide.

This will give you the results you’re looking for.

How to Advertise Your Business on WhatsApp Status:

Educational/Entertaining Content [Hook/Attention Grabber]:

The first step is to provide your viewers with educational or entertaining content. Any content that strongly aligns with their interests will hook them to your status. Once they consume the first content, they will unconsciously look forward to seeing more of the same in the next slide.

Educational/Entertaining Content [More Hypnotic than the First]:

Your next status slide should contain similar content, but it should be even more engaging and hypnotic than the first one. You want to keep them even more attached, craving more from you. At this point, they will be glued to the next slide, their dopamine levels higher than normal. This is the perfect opportunity to introduce your business in the next slide.

Product/Offer [Display What You Want to Sell]:

At this stage, they are still excited after seeing enjoyable content in slide two. Now, in slide three, introduce your product or service. Some viewers may feel a bit disappointed because they weren’t expecting an ad just yet, but they will still hold on, hoping the educational or entertaining content returns in the next slide. Use this expectation to your advantage by immediately delivering the kind of content they were anticipating.

Educational/Entertaining Content:

Because you’ve met their expectations again, their excitement will be renewed. Use this opportunity to display another ad in the next slide.

Product/Offer [Display What You Want to Sell]:

Since you followed an exciting content piece with an ad earlier, they will stick around, expecting another engaging post after this one. Take advantage of this by giving them exactly what they want in the next slide—another entertaining or educational post.

Educational/Entertaining Content:

At this point, they might assume the next slide will contain another ad. Surprise them by showing yet another interesting piece of content instead.

Educational/Entertaining Content:

By now, they may start to feel a bit bored. You’ve played several tricks on their minds, and they have other things competing for their attention. They also want to check out other people’s WhatsApp statuses. Most people won’t go beyond the seventh slide.

The success of your WhatsApp status ads depends on your ability to keep their attention long enough to reach your ads in later slides.

Of course, when displaying ads, make sure they are something your audience loves—ideally, related to the entertaining or educational content you’ve been sharing.

For instance, if the content leading up to the ad is about “making money,” the product or service you advertise afterward should be related to finance. This is not a hard and fast rule, but it improves your chances of success.

Follow this strategy strictly, and you’ll see the difference.